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MYSS! 2002
Product Volume - Table of Contents

1   Products that SELL! 2
  1.1 Where Do YOU Stand? 3
  1.2 For LOVE or For MONEY? 3
  1.3 Your Product Or Someone Else's? 5
  1.4 The Best Digital & Knowledge-Based Goods 7
  1.5 Hard Goods..Only These Kinds 10
  1.6 So What's Selling Now? 13
  1.7 So What's Not Selling Now? 15
2   16-Point Checklist 17
  2.1 Checking Out the Competition 22
    2.1.1 Get the Dirt on Known Competitors 24
    2.1.2 Finding Unknown Competitors 28
    2.1.3 For More Info.. 28
3   Your Product..Your Business! 29
  3.1 No Product?..No Problem! 33
  3.2 Picking the Right Affiliate Programs 35
  3.3 PREsell Your Way to Affiliate Profits 43
    3.3.1 Theme-Based Sites vs. Mini-Sites 50
  3.4 Selling Your Brain-in-a-Book Online 55
    3.4.1 Give 'em Both Barrels! 61
  3.5 Auction Action 62
  3.6 Online Stores - Get Behind a Digital Counter 63
4   Bad Products --- Why Bother? 64
5    Setting the Price 65
  5.1 How and Why to Price High 66
  5.2 How and Why to Price Low 67
6   How to Test A Product, Free! 70
  6.1 The LIVE Test 74
  6.2 Now What? 76
7   Your Product is Your Future 77

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