MYSS! 2002 - Store Volume

MYSS! 2002 Store Volume - Table of Contents
1		Same... But Different	2
	1.1	The Store's The Product	3
	1.2	Photos...Get Them Just Right	9
	1.3	As Always... Set and Get the MWR	10
	1.4	The Backup Response	14
	1.5	Write Words That SELL!	18
	1.6	Write A Winning Opener	21
	1.7	The 2-Level Description	26
	1.8	Design and Usability... More Important Than Ever	32
	1.9	3-Click Navigation	39
	1.10	The Path to the Checkout	51
	1.11	Checking Out... CLICK-CLICK-CLICK-kaCHING	52
	1.12	Check the Checkout	55
	1.13	Re-write4 -- Tighten and Activate	56
	1.14	10-Point Store Checklist	57
	1.15	Pre-Live To ShowTime	58
2		Surefire Store-Selling Tactics	59
	2.1	HTML Formatted E-mail	59
	2.1.1	How to Get the Signup	59
	2.1.2	Make It Work!	62
	2.2	No Surprises!	65
	2.3	Reassure Your Customer	65
	2.4	Smart Use of the Net	67
	2.5	Promote Special Offers and Incentives	71
	2.6	Be Different	72
	2.7	Change The Front Window Often	73
	2.8	Fast, Efficient Fulfillment	74
	2.9	Other Keys to a Successful Store	75
3		Building Your Store... Virtual Hammers and Nails	76
	3.1	Free Web Store Template Providers	76
	3.2	Malling-it Online	78
	3.3	Shopping Cart Software...The Basics	82
	3.4	Shopping Cart Software... Recommendations	84
	3.5	Store-Building Packages	86
	3.6	E-Commerce Servers	88
4		Summing It All Up!	89

MYSS! 2002 Store Volume - Table of Contents