Dear MYSS! 2002 Owner,

Thank you for downloading the now-free MYSS! 2002.

It really was the BIBLE of selling online.  Praised universally, it has sold
well over 100,000 copies, all through the sitesell.com site.

Way back in 1999, when MYSS! was first launched, this "Read Me First" file said,
"never has it been so cheap AND possible to build a business."

It continued by saying, "Search Engines are STILL great bargains.  You'll never
get a better chance to attract free, targeted traffic."

That remains true today.  This file also implored the reader to "do more than
read.  USE the information.  If you APPLY the lessons well, you WILL succeed."

And THAT was the beginning of Site Build It!.  Why?

Because most people, most Webmasters even, cannot actually overcome all the
technical aspects of building a successful online BUSINESS.  Sure, it is
cheap-quick-easy to put up  a site.  Anyone can do THAT today.  But what then?

Instant gratification is followed by slow, expensive failure, due to an
inability to drive traffic.  In other words... no BUSINESS.

THAT is why MYSS! 2002 was never updated.

Instead, it evolved year after year into Site Build It! (SBI!)...

http://buildit.sitesell.com/

I guess you could say that MYSS! and MYSS! 2002 were the e-volutionary
equivalents of "Cro-Magnon Man."  Remarkable in their time, those two editions
of MYSS! launched many successful Net marketing careers.

But the "Big 3" (described in MYSS!) evolved into a fuller, more powerful
process that became known as "Content - Traffic - PREsell - Monetize"...

http://ctpm.sitesell.com/

And SBI! not only evolved the THEORY of succeeding online, it included all the
tools needed for ANYONE to be able to EXECUTE the CTPM process...

http://buildit.sitesell.com/main/tools.html

SBI! uses technology to make all the barriers disappear and empower Webmasters
and small business people to build BUSINESSES.

Please enjoy this free download.  MYSS! 2002 still contains a great amount of
evergreen information and fundamentally sound ways to think about selling online.

But there is much more to building a business than "The Big 3" and selling.

For that, evolve to SBI!.

All the best,
Ken Evoy
President, SiteSell.com


-----BOOK LAYOUT----->

MYSS! 2002 is divided into 7 volumes...

o  The Main Volume -- focuses on site-selling.  Everyone
worries about traffic.  But if your site doesn't SELL, you
waste all that nice traffic.  Learn how to increase your
sales site's Conversion Rate.

o  Product Volume -- everything you need to know about
developing, evaluating, positioning, pricing, and testing
products for the Web.  Use its info to verify that your
e-commerce venture is built on solid ground.

o  Store Volume -- covers the process of selling multiple
products online, from ten to a thousand or more SKUs (Stock
Keeping Units).  Learn how to design your online store
effectively and to maximize usability.

o  Traffic Volume -- follows the "what works and what
doesn't" approach to building targeted traffic (especially
in the ever-evolving Search Engine world).  It covers all
the online and offline ways to build a steady stream of
motivated buyers to your site.

-----------------------------------------------------------
**NOTE -- much of the traffic-building information is of 
interest, but dated.  SBI! has pushed way beyond this. ***
-----------------------------------------------------------

Here's the bottom line on e-commerce...

If you have a great product, and a site that SELLS, and can
bring targeted traffic to your site cost-effectively, you
*will* succeed.  There are *NO* other variables.  MYSS! 2002
covers it all.

o  Glossary -- don't know what a word means?  Click to the
Glossary.

o  Table of Contents (TOC) -- a terrific navigational aid.
Scan the various chapters and sub-chapters.  See something
important?  Just click on the title.

o  Index -- while useful for paper-bound books, a *digital*
Index is invaluable for getting the info you need... FAST!

The Index and the TOC make MYSS! 2002 THE unbeatable online
Web-sales REFERENCE book.  No answer is ever more than a
click or two away at ANY time you need some help.

-END-